These days, Instagram is a powerful social network where people post visual content to promote their business. You can see the Instagram images on other social networks too. But most of the people don’t know how to take advantage of this second largest mobile social network. With more than 500 million active users, Instagram has grabbed the attention of a large and SMB (Small & medium sized business) brands around the world. But how can you use this platform for the effective branding of your business and get Instagram followers to spread your message to a number of people all over the world? Here are 3unexpected advantages to consider.
Benefits of Using Instagram for Business
Learn what people like:
When you get Instagram followers in a large number then people talk about your brand on Instagram and share your content. Especially, if you have a business that people love the most e.g. restaurant where people visit on regular basis. People love to share the pictures of their favorite food on Instagram and tag their friends in these posts. People also share images and let their fans know where they are enjoying their favorite dish by tagging the location.
Restaurants are not the only place where people take photos and share on Instagram. They also share a lot of photos from different locations and when they tag your location, their followers and friends will see these posts that giving the customers the opportunity to promote your brand or business on your behalf. This is a great way to get the more following count and see what other people love about your brand or business and what they are sharing about your brand.
Connect with customers
While people think about Seed # 1 on the social media landscape, Facebook for connecting and engaging their followers online. But surprisingly, Instagram has a more engaged and active user base than its parent company Facebook.
With this soaring popularity of Instagram, it is one of the best platforms to connect with your potential customers, listen to the feedback of your followers and build strong relationships with your targeted audience. All you need to showcase your efforts in a creative and interesting way such as share a video or photo of your upcoming product and ask for feedback or give them a sneak peek of your behind the scene of next project.
Reach new audiences
Instagram is a platform where you can find new people, new brands, new videos, and new pictures just using the right hashtags. Hashtags are great that make your content more searchable. You can discover new content on Instagram by hashtags. If you want to reach a new audience more than other brands or businesses then use proper hashtags while posting your content and buy Instagram followers to get more chances for targeted leads. When you add a hashtag in your post, Instagram creates a link and people can see all the pictures photos that have been shared using that hashtag like other social media platforms.
About the author:
Tejas Maheta is the Founder of techiegenie.com and a tech geek. Besides blogging he love reading books, Learning new things, and Hanging out with friends.
3 Unexpected Benefits of Using Instagram for Business