5 Key Things to Consider When Setting Up Instagram TV

Instagram TV is something to watch. This new feature allows Instagram’s over 1 billion monthly active users create their own TV channels. Individuals, businesses, organizations and institutions are already taking advantage of this business boosting feature. You too can. Several factors contribute to IG success like using the right Instagram hashtags or best hashtags for your industry or vertical, posting at optimal times, influencer marketing and much more.

Source: Pixabay

In this post we’ll cover some basics plus some key things to consider when setting up your own IGTV channel but first

What is Instagram TV?

IGTV is the small TV icon at the top right hand corner of your Instagram app. It is also a standalone app which allows users create long form, vertical format videos.


Instagram TV is important because video marketing is. The following stats show us just how:

  • Facebook generates 8 billion video views on average per day (Source: Social Media Today)
  • YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
  • 55% of people watch videos online every day (Source: Digital Information World)
  • 92% of mobile video consumers share videos with others (Source: RendrFx)
  • Social video generates 1200% more shares than text and images combined (Source: SmallBizTrends)

Source: Forbes

Who Can Use IGTV?

Anyone who is an entrepreneur, has an idea, product, business or even looking for good business ideas can benefit from IGTV.

  • Eric Landon – Potter
  • Mike Varshavski – Doctor
  • MTV
  • Justine Ezarik – Content Creator
  • King Keraun – Comedian
  • Murad Osmann – Travel Photographer
  • NASA
  • Stephen Amell – Actor
  • BBC
  • Zoella Beauty, and many more influencers are already using IGTV.

5 Key Things to Consider 

  1. Your Brand

Your videos should reinforce/enhance your brand identity. Logos, colors, tone, images, name should feature prominently in your videos. Just don’t overdo it.

Brands like MTV, BBC, National Geographic, Nike, and many other celebrities, influencers and regular people are already using IGTV.


  1. Your Audience

Understand your audience deeply, what they like, when and how they like it served, frequency, etc. Don’t force feed them garbage.

Similarly, using the right Instagram hashtags in your video description, comments will help them find you/your content, boost visibility, likes, followership, engagement, conversation and conversion.

Get feedback, give them more of what what they want and they’ll give you what you need.

  1. Your Competitors

Competitors? Yes, you can learn from them, successful ones and failures alike. Observe their high performing or best hashtags, topics, trends.

How frequently do they post, what kind of content do they post and which ones drives the most engagement? These can teach you a thing or two.

  1. Your Message

Maintain your brand voice and core message, plus aim for content that will absolutely excite, engage and educate your followers.

Always remember that communication is two-way. The right message will often generate response or feedback. Communicate clearly, consistently and continuously and don’t forget to use the right Instagram hashtags for your niche.

  1. Timing

Riding a trend while it is hot is another way to derive content and drive conversation around relevant hot topics. Know what’s hot and when then create content around that. Trending Instagram hashtags are a good place to start.

Avoid unnecessarily lengthy hour long videos. It should be depth over length when making Instagram videos for IGTV. Also start learning how to shoot vertical or portrait videos.


These 5 tips can help you grow your business or fan base using IGTV. Keep them in mind when creating your channel(s).


Author Bio:

 Amos Onwukwe is an AWAI trained Business/Ecommerce B2B/B2C Copywriter, featured in Huffington Post, Dumb Little Man, Ecommerce Nation, eCommerce Insights, Understanding Ecommerce, Result First, Floship, SmallBusinessBonfire, SmallBizClub, Successful Startup 101, Business Partner Magazine, RabidOfficeMonkey, and many others. He’s available for hire. Twitter: @amos_onwukwe




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